Toyota Is In For Higher Quality

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Toyota Is In For Higher Quality

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After a series of quality problems that caused Toyota millions of their vehicles to be recalled in what was dubbed as the largest recall ever made in the history of automotive, Toyota is now going for higher quality cars by hiring more of the 'devil's advocate'-type engineers.

Toyota used to have around 500 engineers, but they have recently increased it to about 1,000. These newly hire engineers were trained to be mean and unforgiving to any problems they may encounter during the car design to production and the processes in between, including even the littlest concern a consumer may have.

“It’s important for our engineers to look at a vehicle and see how customers might use it in ways that haven’t been reflected in our testing,” said Toyota Executive Vice President Takeshi Uchiyamada. “We want them to be a little mean.” he added.

Toyota also said that this time around, they will be more sensitive to the needs and the concerns of its consumers. Used to be, Toyota follows whatever their top engineers suggest, but this time, the consumer community will play a bigger part in Toyota's quality management.

“In the past, we were not paying sufficient attention to the customer’s viewpoint,” according to Katsutoshi Sakata, head of Toyota’s new quality division. "We need to take a more objective standpoint, with a calm eye to detect problems more readily.” he added.

As part of the new quality goal, Toyota engineers will be given an extra month for vehicle design completion. All the while, an additional team of about 100 engineers will actively seek out potential problems with production designs.

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Tags: • customers • engineers • automotive • vehicles • recall • quality management • car design • quality • toyota •

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